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SEO News
The Role of Memory In Website Content and Advertising
By Jerry Bader (c) 2007
The primary goal of all advertising, including website content is to be remembered. No matter what other marketing goal you want to achieve, if your audience doesn't remember your presentation, it is a wasted effort and lost opportun?. All the mon?spent on attracting people to your website goes right down the drain if your content is instantly forgettable. With that in mind it is hard to believe how little thought is put into creating content that people will remember.
In order to create content or advertising that people will remember, we have to understand a little about how memory works. Professor Daniel Schacter of Harvard University is an expert in the study of human memory and has written numerous books on the subject, including 'The Seven Sins of Memory: How the Mind Forgets and Remembers'. In this book Schacter describes seven characteristics of human memory that all marketing people need to be aware of in order to construct content and advertising that website audiences will retain.
Transience
Transience refers to the fact that memory degrades over time, our recollections become generic and what we are left with is a sense of expectation rather than specific features.
If you overload your website visitors with a shopping l? of features or a series of b-school banalities,... more..
The Role of Memory In Website Content and Advertising
News on SEO Search Engine Optimization
Article Topic: SEO Search Engine Optimization
We are a SEO Search Engine Optimization company. Our staff has many years of experience in this work. We can help you with SEO Search Engine Optimization as this is our specialty. We have a well trained staff in this field. Our dedication is to this work in assisting you our clients. In fact, we have invested many years of research in SEO Search Engine Optimization.
Library of Congress cat: 0-13185675 SEO Search Engine Optimization
Call us at: 210-493-6193
Technology News:
Eyes turn to auto start-ups' funding, aid requests... Auto start-ups join the Big 3 auto companies in looking to raise money through outside investments or government aid. The public isn't giving either group a free ride.
MySpace ruling could lead to jail for lying online daters, others... The recent conviction in the MySpace suicide case could mean that the days of being able to freely lie on the Web could be coming to an end.
Open source is dead. Long live open source... Companies are turning to open source for cost savings and productivity, but will vendors benefit?
Report: Redstone to sell Midway Games stake... Media mogul's National Amusements is selling its 87 percent stake in the company to reduce a heavy tax burden, according to The Wall Street Journal.
Linux hits the iPhone. Do you care?... Linux has been ported to the iPhone, but who cares?
Microsoft's Surface to drive BMW customization... The software giant's multitouch technology will be incorporated in BMW Product Navigator devices at dealerships to help customers choose and animate new-car options.
Europe to get cybercrime alert system... To be built by Europol, the system will pool reports of crimes such as ID or financial theft online, and spot and track illegal activity, from across the 27 EU member states.
BKAV: Top-notch Vietnamese software raises antivirus bar... An online security center in Hanoi offers products and services that redefine online protection.
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NEWS
Cache's Web-Marketing Manifesto
By Jerry Bader (c) 2008
Who is Cache Closed and what can he do for you? Cache is a digital construct created to inform, enlighten, and entertain Web-marketers interested in learning how best to market on the Web.
Now don't be alarmed, Cache isn't interested in selling you anything, no e-books, no DVDs, no magic elixirs or potions, no sir, just a pixelated-paranoid, pied-piper of ideas and concepts designed to improve your Web-business.
The Cache-man has put a little something together he modestly calls, 'Cache's Web-Marketing Manifesto:' ten things every marketing manager, business owner, and sales executive needs to know about business websites.
Cache's Web-Marketing Manifesto
1. If it isn't working, stop tweaking and blow it up.
If what you're doing isn't working, or if it's working about as well as a 1973 Yugo, then it's time to start over. You can only make so many modifications and adjustments until your site gets a bad case of digital disconnect: a cyber version of Capgras Delusion where the brain can't connect the content to the emotional context.
2. If you're relevant, search engines will find you, it's their job.
Isn't it time you stopped chasing the imaginary pot of gold at the end of the Google rainbow, and start thinking of practical ways to connect to your audience.
Search engines are supposed to... more..
Cache's Web-Marketing Manifesto
We are a
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Today's News onSearch Engine Ranking
Article Topic: Search Engine Ranking
Our clients can benefit from the use of our technology and knowledge, and we will work towards your success. Search Engine Ranking technology is a basic skill that will help advance our client's position. For your firm to achieve its future state of being the dominant professional services firm in North America, we employ the people who can best serve our clients. This is a diverse group of people who are selected, developed, and treated on the basis of merit and fairness.
Using Search Engine Ranking technology is a basic skill that will help students become lifelong learners capable of critical thinking and problem solving. Our staff will employ technology as a tool to access, analyze and utilize information. We use resources to enhance Search Engine Ranking instruction. We can collaborate on projects with other resources else where. Our task is to identify and use information sources and resources available in the workplace, community, state, nation and global society.
We strive to provide our Search Engine Ranking service to clients in all regions. Call us about Search Engine Ranking at the phone on our contact us page.
Library of Congress cat: 0-13185674 Search Engine Ranking
All of the Fast Search Engine Ranking News
Article Topic: Fast Search Engine Ranking
Our organization works in Fast Search Engine Ranking. We have even done Fast Search Engine Ranking work in many regions. We have years of experience in the field of Fast Search Engine Ranking. If you have questions, please don't hesitate to contact us by calling. We have a trained staff in Fast Search Engine Ranking. We can work along side your staff in the field of Fast Search Engine Ranking. We can assist you in training as well. Our dedication is to our clients and Fast Search Engine Ranking and we can provide the best of service in this field. We are here to help you with Fast Search Engine Ranking. Our satisfied clients testify of our ongoing work in Fast Search Engine Ranking. Please allow us to serve you in all your Fast Search Engine Ranking related needs.
Library of Congress cat: 0-13185682 Fast Search Engine Ranking
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 Google uses a different method to rank websites than most search engines. This isn't the days of inserting some META tags and be done with it. You must invest time to rank well in Google; however it is well worth it when your pages start to rank high in the most used search engine on the net.
GIGANTICALLY IMPORTANT TIP: Search engine optimization covers many areas, however one of the most important dynamics is anchor text of inbound or incoming links. Quite a few search engines put a significant amount of weight on the anchor text of your incoming links, Google being the biggest fan. This in and of itself can be determining factor as to weather or not you rank well for your keywords. If you get a large amount of incoming links from related sites with high PR (PageRank) and with your keywords in the anchor text, you will win! Essentially that is it. Ok, that's about 75% of it, but keep reading on.
VERY IMPORTANT TIP: Link popularity is key with Google for higher rankings. Your ranking depends on it. Your pages link popularity is measured by PageRank, a system used by Google to determine the popularity of your webpage's.
VERY IMPORTANT TIP: Link popularity means absolutely nothing if you are targeting the wrong keywords. Do not overlook this very important tip. Using a keyword research tool such as Wordtracker is highly recommended. Check it out.
VERY IMPORTANT TIP: Google puts a great deal of emphasize on your Title tag. Ensure that you put your pages important keywords in the title tag and as close to the front of the title tag as possible. DO NOT, I repeat, DO NOT put your websites name or company name in the title tag. Unless of course your Coca Cola or Microsoft, then it's ok. This is called Branding and unless that is your goal, don't do it. No one is going to find you using your company name.
IMPORTANT TIP: Google also eats up header tags (H1, H2, H3). Ensure that your keywords are in at least one or two header tags. Also get them in a couple of Alt tags as well. If your not familiar with Alt tags it's the wording that is used to describe the images on your page.
MYTH: Meta Tags can determine rankings. Ok, it's not really a myth as some search engine still use them (Inktomi optimization) in part to rank websites, but Google isn't one of them. Google does however use the Meta Description tag to create a summary for you webpage's description in the SERPs.
Make sure that the first sentence that utilizes your Keyword is the one you want Google to display in the SERPs, because there is no way to force Google to display a specific description.
As stated above link popularity is the most important thing you should concentrate on when optimizing for higher rankings in Google. There are 2 types of links that help increase your link popularity.
1) Links from other websites using the keywords in the anchor text.
2) Linking to your own pages with other pages within your site also using the keywords in the anchor text.
Internal linking is a great way to pass PageRank to the most important pages of your site thus increasing the chances of those pages to rank well in Google. If you do this well you could really help, say, your index page to rank higher in Google.
Although your pages content isn't really analyzed for ranking your sites pages, Google does check it for the keywords you are focusing on. Make sure that you have your keyword positioned throughout your page at the top and at the bottom of your page. This will present your site as a theme and may very well affect your rankings.
Put your main focus on link popularity of your site and you are well on your to higher rankings in Google. Share our Google tips with your friends.
Summary: Links, links, and more links is the best . Link popularity should be your main focus as it's the most important part of ranking well for Google. Ensure you have keywords in your Title tag, header (h1) tags and in anchor text on your page. These Google tips will get your web pages ready for high rankings.
Now that you are aware of what it takes to get higher rankings in Google, be aware that there are software programs such as Arelis that will explode your link popularity. Check it out! We are a
web marketing company and our services include
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affordable seo,
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SEO. Contact us now
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